Thursday, 29 May 2008

Product Placement?

Walking through the centre of Newport (the one in South Wales).

A young woman walks in front of me, pushing a pushchair containing an unhappy child with whom she is remonstrating.

She wears a black top, denim skirt and black leggings. Her dark hair is tied up at the back to reveal a bar code tattooed in blue on the back of her neck. It is realistic even down to the digits along the bottom, which cashiers have to type in if the image itself can't be read.

What does it represent? Is it unique to her or an expression of loyalty to something else - a band or an album perhaps? What would she be identified as if you were to scan her?

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