Friday, 6 August 2010

Old Fashioned Values

It's a wet Wednesday morning and I've just arrived by bus at the premises of Imperial Tobacco, in Nottingham.

The outdated name and the grimy concrete exterior give the impression of a company which has given up on any ambition of improving its public image.

I'm here to collect a VW Passat to take to an auction on the other side of the city. However, I'm also looking for something else. I want to see a No Smoking sign somewhere on the building, because I know they will be legally obliged to have one, and because I know it will make me smile.

I find one single small yellowing sign by the main entrance. In contrast to this, the outdoor smoking area looks positively lavish - four separate, roofed shelters with wooden seating, big litter bins, and leafy plants. It is by far the most attractive part of the site. In this day and age it is nice to see a firm that still looks after its workers.

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