Saturday, 21 February 2009

A Design Too Far

It's midday and I'm sitting in a Porsche dealership on the outskirts of Solihull waiting to pick up a vehicle, which turns out unfortunately not to be a Porsche but a large, unwieldy Volvo XC90 which has been left here by one of their customers. Even more unfortunately it turns out to have no MOT and so I'm stuck here until this can be remedied, which will apparently take an hour at least.

The showroom is spotless and filled with brand new Carreras and Targas and Boxsters in gleaming reds and blues and blacks. There are no customers around, just a well spoken receptionist and several immaculately suited and groomed salesmen. I sit in the waiting area, unshaven and tie-less, single-handedly lowering the tone of the place.

Opposite me there is a glass display cabinet filled with Porsche merchandise - sweatshirts, drinking glasses, rucksacks, model cars and even teddy bears.

I like driving Porsches, when I get the chance, and there is a part of me that is easily captivated by the shiny mystique of the brand. But sometimes you can end up seeing through such things, not by making an effort to remember principles or politics, but by the creators of the illusion taking things just a bit too far.

I go to get a cup of coffee from the free vending machine and, there at the side of it, is a bowl of Porsche branded sugar packets.

I wonder if there is a graphic designer somewhere who has it on their CV that they have done work for Porsche, and who hopes that no-one ever asks them exactly what this involved.

[caption id="attachment_341" align="alignnone" width="300" caption="Picture courtesy of Flickr"]Picture courtesy of Flickr[/caption]

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